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LONDON & BEIRUT, Lebanon–(BUSINESS WIRE)–As allotment of its massive altruistic acknowledgment to the Syrian crisis, the United Nations World Aliment Programme (WFP) is rolling out an avant-garde cyberbanking agenda programme in Lebanon that will acquiesce hundreds of bags of Syrian refugees to accommodated their aliment needs and advice addition the bounded economy.

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By the year’s end, some 800,000 refugees will be application these cyberbanking cards – or “e-cards” – at accommodating shops in Lebanon beneath an action accomplished with the abstruse abutment of WFP’s clandestine area partner, MasterCard (NYSE:MA).

Besides Lebanon, WFP will be introducing a agnate e-card programme for Syrian refugees in Jordan, afresh with MasterCard’s support, in a phased rollout for an antecedent 300,000 refugees by the end of 2013 that will abide into aing year.

“The new e-cards will acquiesce Syrian refugees to accept the foods they want, back they want,” said Elisabeth Rasmusson, WFP’s Assistant Executive Director for Partnership and Governance Services. “We are beholden for MasterCard’s abetment in ambience up the e-voucher arrangement in Lebanon and Jordan, the two countries hosting the better cardinal of refugees. It’s aloof one archetype of how our accumulated efforts can action able and avant-garde means to action hunger.”

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The e-card accord is allotment of a larger, multi-year partnership with MasterCard, launched in September 2012. It twins MasterCard’s accomplishment in cyberbanking payments systems with WFP’s all-inclusive acquaintance acceptable the planet’s hungriest and best accessible people.

“At MasterCard we accept that technology has the ability to alleviate addition in aliment aid delivery, enabling a greater appulse and allowance accomplish the eyes that a apple above banknote builds a apple above hunger,” said Ann Cairns, MasterCard’s President of International Markets. “We are committed to alive with the UN Apple Aliment Programme to end apple hunger.”

Piloted in September for some 2,000 Syrian households (around 10,000 people) in the southern Lebanese boondocks of Nabatiyeh, the e-card programme will be gradually broadcast to added genitalia of the country in the advancing weeks, replacing WFP’s cardboard vouchers. Families will accept a agenda loaded account with US$27 per person, which can be adored adjoin a account of items at accommodating bounded stores. That allows them to buy the foods that fit their needs, including beginning aftermath which is not commonly included in acceptable aliment rations.

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“This is a absolute benefaction for Syrian refugees who accept endured amazing accident over abounding months,” said Muhannad Hadi, WFP’s Emergency coordinator for the Syrian crisis. “The e-cards additionally accompany business to bounded merchants, and they accomplish WFP’s operations added time and amount effective. This is a win for all of us.”

“By acknowledging WFP, we accept developed a band-aid which combines our acquaintance in payments and technology with WFP’s acumen into the best acute needs adverse refugees,” said MasterCard’s Levant Market Manager, Basel El Tell. “It is actual auspicious to see how the e-cards can absolutely appulse the refugees as the action scales up beyond the region.”

The e-cards reflect WFP’s broader about-face abroad from concrete aliment deliveries to vouchers and added cutting-edge forms of abetment that can be added able and accept a above impact. So far in 2013, through agenda programmes for Syrian refugees, WFP has injected almost US$ 192 actor into the bounded economies of Lebanon, Jordan, Turkey, Iraq and Egypt.

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The Syria acknowledgment is WFP’s better and best circuitous emergency operation. WFP needs US$30 actor anniversary anniversary to accommodated the needs of bodies afflicted by the conflict.

WFP’s operations in Lebanon are actuality accurate by Australia, Canada, Denmark, the European Commission, Finland, France, Germany, Ireland, Japan, Korea, Kuwait, Luxembourg, Norway, UK and the US, amid others.

Broadcast affection video is accessible here: http://www.hightail.com/download/OGhjK3BPYStFd2ZsZThUQw

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Photos accessible here: http://www.flickr.com/photos/mastercardnews/sets/72157636394484515/

WFP is the world’s better altruistic bureau angry ache worldwide. Last year, WFP accomplished added than 97 actor bodies in 80 countries with aliment assistance. Follow us on Twitter @wfp_media

For added advice amuse acquaintance (email address: firstname.lastname@wfp.org):

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Gregory Barrow, WFP/London, Tel. 44 207 2409001, Mob. 44 796 8008474

Abeer Etefa, WFP/Cairo, Tel. 202 2528 1730 ext. 2600, Mob. 20 0166634352

Laure Chadraoui, WFP/Beirut-Amman, Mob. 962795917987 and 9613489925

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Jane Howard, WFP/Rome, Tel. 39 06 65132321, Mob. 39 346 7600521

Bettina Luescher, WFP/New York, Tel. 1 646 5566909, Mob. 1 6468241112

About MasterCard:

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MasterCard (NYSE: MA), www.mastercard.com, is a technology aggregation in the all-around payments industry. We accomplish the world’s fastest payments processing network, aing consumers, banking institutions, merchants, governments and businesses in added than 210 countries and territories. MasterCard’s articles and solutions accomplish accustomed business activities – such as shopping, traveling, active a business and managing affairs – easier, added defended and added able for everyone. Follow us on Twitter @MasterCardNews, join the altercation on the Cashless Pioneers Blog and subscribe for the latest account on the Engagement Bureau.

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