The aggregation from Gyft, an app bringing the allowance agenda industry to your adaptable phone, took the date at TechCrunch Disrupt SF 2013 today to acquaint a new allowance agenda anthology option, which allows users to actualize article of a “wish list” of the allowance cards they appetite to receive. This anthology can again be aggregate via a articulation printed on invitations, acquaint on websites, or on amusing networks like Twitter or Facebook, for example.
Previously, the aggregation was a finalist at TechCrunch Disrupt SF 2012, ablution their again iPhone-only appliance that lets you add artificial allowance cards to a adaptable wallet of sorts for affluence of access, and the adventitious to be notified of promotions and appropriate offers from accomplice retailers who appetite to see those allowance cards spent.
Today the account works beyond iOS, Android, and the web, and it has alien appearance like re-gifting options, APIs, bitcoin support, and more. According to co-founder CJ MacDonald, to date, over 200,000 artificial cards accept been loaded on to the Gyft platform, apery over $10 actor in money consumers accept yet to spend.
Gyft lets consumers amount around any allowance agenda into the app, as able-bodied as buy and allotment cards with others. (Gyft takes a agency of agenda sales). The aggregation has additionally accustomed absolute partnerships with over 300 retailers in adjustment to advertise their cards, and to let consumers analysis balances and accept notifications back they’re a a abundance with an action for Gyft users.
The aggregation has now run promotions with a cardinal of retailers, including Gap, Sephora, Lowe’s, Brookstone, Reebok, and others. On average, retailers see 10 percent accretion ante back active their promotions, and in one case, a banker alike collection hundreds of bags of dollars in sales beyond aloof a three-week time period.
Now the aggregation is ablution a registry, which lets users set up a ambition account of their admired merchants. As co-founder CJ MacDonald told us, “the boilerplate customer would rather accept a $25 allowance agenda than a $40 gift.” Consumers can actualize a anthology with up to 8 merchants, he says, and accept a alone URL like gyft.com/username which they can allotment about they choose. Such a articulation may accomplish the best faculty on things like affair or bells invitations, area allowance cards are generally acclimated in lieu of presents.
Today, users will accept to go online to set up this registry, but by year-end, they’ll be able to do so aural the Gyft adaptable applications, too. You can try it for yourself at registry.gyft.com.
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