PASADENA, Calif.–(BUSINESS WIRE)–Green Dot Corporation (NYSE: GDOT), a provider of broadly distributed, bargain cyberbanking and acquittal solutions, launched a new civic TV announcement attack for the company’s market-leading apartment of prepaid debit cards. The 30-second spot, titled “Break Free”, uses an aboriginal song to sum up Green Dot’s simple amount proposition: its reloadable prepaid agenda is a absolutely hassle-free another to a acceptable blockage account. The atom is appointed to air through 2013.
The TV atom introduces singer/songwriter, and above “The Voice” contestant, Pamela Rose Rodriquez as a beginning articulation for the Green Dot brand. Her addictive “Break Free” song conveys the animosity of cyberbanking ascendancy and aplomb that cardholders acquaintance with Green Dot. With her accustomed amore and arresting smile, Pamela brings the Green Dot agenda cast and allowances to life.
“The action abaft this active and optimistic ad is to acquaint the Green Dot cast affiance in a way that absolutely sticks with consumers,” said Julie Mazman, SVP of Marketing for Green Dot Corporation. “Pamela is alive adamantine to accompany her career ambitions while acknowledging herself forth the way – a acclimation and allotment act that abounding of our barter can chronicle to. Pamela additionally represents the millions of consumers who continued to ‘Break Free’ from their aerial and capricious ‘big bank’ fees.”
Earlier this year, Green Dot was accustomed by customer advancement website, Cardhub.com, as the best prepaid agenda another to a blockage account.¹
¹ Cardhub.com “Prepaid Cards Report 2012”
About Green Dot
Green Dot is a about traded coffer captivation aggregation adapted by the Board of Governors of the Federal Reserve System. The Aggregation provides broadly distributed, low amount cyberbanking and acquittal solutions to a ample abject of U.S. consumers. Green Dot’s articles and casework accommodate its bazaar arch class of General Purpose Reloadable (GPR) prepaid cards and its industry-leading banknote alteration arrangement which are accessible anon to consumers online and through a arrangement of about 60,000 retail food civic breadth 95% of Americans shop. Green Dot is headquartered in the greater Los Angeles area. For added details, appointment www.greendot.com.
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