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qiibee, the Swiss adherence badge agreement which helps brands about the apple run their adherence programs on the blockchain, has appear the arrangement of Chris Cracchiolo as advance advisor.

Cracchiolo currently serves as its Vice President and General Manager of All-around Associates Rewards and Adherence Benefits, area he oversees the end-to-end Associates Rewards adherence program, including chump insights and engagement; appraisement and governance; as able-bodied as accomplice administration and new business development, to drive added adherence with chump and accumulated agenda associates about the world.

He said, “qiibee is at the beginning of the adherence industry revolution, bridging the gap amid the blockchain industry and the adherence sector. By enabling brands to accomplish their own adherence programs, qiibee is authoritative the adherence mural added able and user-friendly, acceptable the acquaintance not aloof for brands, but for barter as well. The aggregation accept congenital article appropriate and I am advantaged to be a allotment of their growth.”

Commenting on the appointment, Gabriele Giancola, Co-founder and CEO of qiibee, said, “Chris has a continued and acclaimed clue almanac in business development and applicant administration beyond assorted business units at American Express. He has led abundant high-performing teams amenable for managing and growing both calm and all-around relationships with some of American Express’ better and best cardinal partners. In addition, he has played a analytical role in bringing avant-garde new articles to market, including Bluebird, a co-branded cyberbanking another band-aid in affiliation with Walmart, and Serve, the company’s aing bearing payments platform. We accept his ability will be invaluable to qiibee as we aggrandize into altered markets worldwide.”

Founded in 2015, qiibee builds on able expertise, absolute partnerships, and all-embracing ability of the adherence sector. qiibee’s blockchain plug-and-play band-aid supports businesses, giving them abounding adaptability to actualize their own adherence programs on qiibee’s protocol.

“Setting the industry standard, American Express’ longstanding success with barter and their charge to go the added mile is unrivalled. Their ethics are carefully accumbent with qiibee’s, and Chris’s arrangement is an important anniversary for our company. His chump adherence expertise, accumulated with his industry ability and connections, will acquiesce him to accommodate basal chump insights, counsel, and admonition as we accompany our adherence badge agreement to added brands,” Giancola concluded.

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