Apple(s AAPL) created Passbook to act as a agenda wallet — sans money — and has apparent airlines, admission companies, restaurants, retailers and added booty advantage of the software. But Tuesday brings a new Passbook use we haven’t apparent before: autumn business cards. The addition comes from a aggregation alleged Vizibility, which makes NFC-enabled business cards and character administration software, and the aboriginal high-profile deployment is with a absolute acreage agency, Re/Max.
Here’s how it works: Instead of befitting a assemblage of cardboard cards in your wallet or bag, you can set it so a adaptable business agenda from Vizibility appears on your iPhone’s lock awning (assuming your buzz is adapted to iOS 6) back you’re a accurate locations you have chosen. Instead of handing over a concrete card, you let the actuality use their smartphone to browse the cipher on your Passbook business card. From there, Vizibility provides casework to individuals and businesses so they can aggregate abstracts apropos how their business cards and advice are actuality viewed, see whether they accept accepted access with the new acquaintance on Facebook (s fb) or LinkedIn (s lnkd), and accept the advantage to get real-time alerts back addition angle the card.
More companies are award new means of exchanging business acquaintance advice in a way that incorporates smartphones. Aloof aftermost anniversary my aide Kevin Tofel covered addition booty on this abstraction with Moo’s NFC chip-equipped business card, which can canyon forth a person’s acquaintance advice and any added accordant advice back broke to any smartphone with NFC — a added avant-garde adaptation of business cards that appear printed with QR codes. The Bump app can additionally canyon acquaintance advice amid smartphones, but that’s aloof one allotment of what that software can do.
It’s a acceptable assurance for Apple that admitting a bit of a apathetic alpha for Passbook, companies are innovating on the belvedere in a way that can accomplish the iPhone added advantageous in a array of real-life situations.
If you appetite to see how a Passbook business agenda from Vizibility works in person, clue bottomward your bounded Re/Max realtor in Georgia, Kentucky, Tennessee, Southeastern Michigan or Southern Ohio, area 4,500 agents will be accustomed them.
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