August 13, 2005|By Etan Horowitz, Sentinel Staff Writer
Start flipping those couch cushions and rifling through your wallet, because those Subway stamps are about to be afford like Jared’s pounds.
At best Central Florida locations, Monday is the aftermost day the stamps can be adored for a chargeless sandwich.
The move is in acknowledgment to some base sub fans, who accept been affairs rolls of the stamps on the Internet and creating affected versions. Aggregation admiral additionally said they accept capital to amend the aged arrangement for years.
“People are in shock,” said Kyle Beattie, 17, who works at a Subway in Orange City. “They are so acclimated to it, I assumption they took it to heart.”
He estimated that about one in every three barter who appear into the restaurant says article about the end of the promotion.
But while the aggregation may be preventing artifice by ditching the stamps, it is additionally giving up a allotment of its identity. Afterwards added than 20 years the Subway Sub Club agenda has become article of a cultural icon, bustling up in movies and TV shows.
Company admiral said they were afraid the cardboard cards and tiny stamps became a ambition for counterfeiters. Afterwards all, at best locations you still accept to buy a alcohol to get the chargeless sandwich.
“You usually anticipate of artifice like somebody is activity to go afterwards some big jackpot,” said Kevin Kane, a Subway spokesman. “You don’t anticipate addition will go afterwards article smaller. Although a abundant sandwich, you don’t anticipate somebody would go through that affectionate of trouble.”
A quick analysis of eBay on Friday showed added than 25 online auctions of Subway stamps and cards. Best of the auctions specify that the stamps accept not been stolen. One actuality is affairs 120 stamps and 15 cards to abode them on, abundant to get 15 chargeless six-inch subs, a absolute amount of about $50. The accomplished bid on the account stood at $10.50.
An eBay agent said the aggregation allows the auction of the cards because the acceptable applicant is not alone advantageous for the stamps but additionally for the time and accomplishment it took the agent to aggregate them.
He said he didn’t apperceive of anyone affairs baseborn or counterfeit stamps on the site, but that the aggregation would investigate any report.
Subway barter about acquire a chargeless six-inch sub afterwards accession eight stamps. And alike if they don’t accept a abounding card, barter can get 40 cents off a sandwich for anniversary brand at best stores. On Tuesday, the stamps become abandoned locally.
With the Internet and adult counterfeiting technology, “loyalty card” promotions are more actuality exploited. A custom brand or distinctively shaped hole-puncher can be the alone aegis adjoin fraud.
Many Subway franchisees are axis to a artificial agenda that will be swiped at the register. Barter will accretion credibility for aggregate they buy and they’ll be able to redeem them for added items. The cards additionally acquiesce barter to analysis their antithesis online or alter a absent or baseborn card.
Central Florida’s locations accept no affairs to add the new technology, said Curt DiPasqua, Subway’s adumbrative for Central Florida. He said breadth stores, which cardinal about 200, are exploring added discounts.
The aggregation is absolution anniversary arena adjudge how to alter the Sub Club program, but it wants all of the about 24,000 locations common to stop application the stamps by fall.
When Subway advisers doubtable barter are application baseborn or counterfeit stamps, they rarely do annihilation about it, Subway admiral said.
“You don’t appetite to be in a bearings area you are putting the hot ablaze on someone, decrepit the baptize on them and giving them the third degree,” Kane said. “The accomplished point is to be a chump acknowledgment program.”
DiPasqua, who owns 28 food in Central Florida, said it can be arresting for owners to accept to account stamps they doubtable are counterfeit or stolen. “You aloof chaw the ammo and smile and accord out chargeless sandwiches,” DiPasqua said. That’s why he sees the phasing out of the affairs as a acceptable thing.
On Internet Web logs and letters boards, dozens of bodies bewail the end of the program, with some vowing to avoid or jump address to battling Quiznos.
As she stood in band at a Subway in Altamonte Springs on Friday, Gail Barber, 58, of Orlando said she was aghast back she abstruse the advance was ending. Barber said she eats there about two or three times a week.
“It wasn’t that fun to aggregate them,” Barber said, “but it was fun to get a chargeless sandwich.”
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