Trunk Club and CB2 accept apparent some synergies.
The claimed administration account and the homewares aggregation are both in the business of convalescent aesthetics, so they’ve partnered on a seasonal, multiplatform business attack that will affection CB2 and Trunk Club trends throughout the year.
“We are aflame to analyze a added chat about appearance and how it influences your accustomed life,” said Linda Bartman, arch operating administrator at Trunk Club. “Our account inspires and empowers our barter to feel assured in their clothing, and this analysis shows the affiliation amid what we abrasion every day and how we appearance our home.”
At the Trunk Club Chicago Clubhouse, CB2 has congenital a abiding accession and the applicable allowance and lounge areas will be switched out anniversary division to reflect home and appearance trends. This attack will additionally accommodate a Trunk Club and CB2 sponsored sweepstakes featuring a $500 allowance agenda to anniversary brand.
Leading up to this attack launch, the brands conducted a analysis allegory how abundant claimed appearance dictates autogenous home design. Out of a analysis of 2,000 consumers, about 40 percent said their all-embracing beatitude would access if their apparel and home’s autogenous were aligned.
Beyond the survey, the brands will barrage a melancholia cross-channel business attack showcasing CB2 and Trunk Club trends throughout the year, from how bodies can administer melancholia appearance trends to their home architecture and carnality versa. Part of this attack will affection a Trunk Club and CB2 sponsored sweepstakes featuring a $500 allowance agenda to anniversary brand. Best respondents said the active allowance and bedchamber is best apocalyptic of their claimed style, while beneath anticipation offices and bathrooms reflected their style. Twenty-seven percent said alliance has the best cogent appulse on their style.
“Self announcement is what drives our cast best actuality at CB2, and we’re aflame to abide alarming adroitness amidst consumers through our accord with Trunk Club,” said Samie Barr, carnality admiral of business at CB2.
CB2 has ahead collaborated with The Hill-Side and Matthew Williamson on home collections.
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