“You’ve aloof absent me catwalking the finale,” says Alexa Chung, eyes bustling adjoin begrimed architecture that holds a adumbration of blush (which glimmers in London’s gray, tip-of-autumn light). She is built-in in the appointment allowance of her office, cutting a bubblegum blush cable-knit sweater and an apply arena featuring a yin-yang sym. Outside the appointment room, a pre–Fashion Anniversary arena unfolds: iPhone alarms are campanology unchecked, staffers are zigzagging about. Despite this, Chung is unfazed; she is impeccably easygoing stylish, and, it seems, at ease, sipping a collapsed white. “I’m not absolutely walking in the show—I was aloof testing it out,” she clarifies.
Chung started her namesake label, Alexachung, in 2016. Her artful and achievement seems to put the “ready” in ready-to-wear (much as with her own stylistic presentation). Point being: Alexachung’s dresses, blazers, trousers, and added arm-twist a across aplomb and acquire a assertive faculty of knowing, all afterwards anytime aberration into too-abstract territory. They are bent clothes, but with Chung’s imprimatur of cool.
While Chung has captivated presentations for her band before, she will host her aboriginal anytime official aerodrome appearance on London Appearance Week’s agenda this advancing Saturday. To advice facilitate the milestone, Chung partnered with American Express—which, of late, has ramped up its alignments with creatives about the apple (earlier this week, Pharrell hosted the countdown Yellow Ball in New York City with the company). Here, the Englishwoman angry New Yorker angry Londoner already again, talks with Vogue Aerodrome about aggregate from auberge parties to her dream appointment to . . . well, her big homecoming.
Hello, Alexa. We see you accept your appearance allure in advanced of you—are these boarding passes?Yes, they are. We created a affected logo of a biking company; it’s a little joke. AC Apple Biking Inc. The appearance is alleged Arrivals and Departures, which brings to apperception an airport abandonment lounge. But that’s affectionate of a Trojan house. The absolute bulletin is that it’s about a transition, adage goodbye, to America, and adage accost to article new. I lived in New York for seven years, and confused aback to London two years ago, but alone aural the aftermost year accept fabricated this my abiding home afterwards accomplishing so abundant of the across commute.
But you’re blessed here, right?Yes! It is far easier to move aback about area you grew up than it is to move about that you’re alien with. That said, I will consistently feel an affection for New York City.
You are no agnosticism a figure, though, in and of British fashion. And you apperceive so abundant about it, with your TV-hosting accomplishments and clay accomplishments and now accepting your own company. Can you distinct out any admired moments in British appearance history?When I was growing up, the Alexander McQueen shows were consistently a spectacle. A British artist of that ability . . . I aloof bethink being, like, Oh my God, that’s addition from our country and our arrangement who is not alone adroit but, really, he is reinventing the space. I bethink his bumster pants in particular—remember aback the ass was out? That was appealing atrocious at the time. But, clothes-wise, I’m not a huge McQueen aficionado. I’m added of a Margaret Howell affectionate of guy . . . [Editor’s note: If you anticipate this is a typo, it’s not. Chung has a affably convincing faculty of humor.]
Interesting. Margaret for her clothes, Lee for his showmanship?I adulation McQueen, but Margaret Howell is added my speed. I adore her and her clothes because they are reliable, in a actual tasteful way. They’re not boring, but they’re not showy.
Do you bethink your aboriginal appearance show?So I was absolutely in axial London, shopping, and I had no abstraction that Appearance Anniversary was alike absolutely . . . occurring. I was with my acquaintance Silvia, and she said, “Oh, I’m activity to go to the Topshop space, there’s a appearance there,” and I said, “Um, okay, cool.” She asked if I capital to appear along. I did not accept an invite, but I managed to get in, so I stood in the aback of this Topshop show, cutting a hood. They attentive offered me a seat, but I backward back, array of aloof . . . celebratory it all.
Fashion weeks, everywhere, are about appealing active afterwards the runaround that happens during the day. Do you accept any admired amusing memories from the parties?Well, there’s that acclaimed quote: “If you bethink it, you weren’t there.” To be honest, all of the parties are a bit of a blur. But I do bethink one London Appearance Week, about bristles years ago, I affectionate of . . . confused into the Edition Hotel, because I lived in actual far East London. Afterwards the shows I’d aloof allure friends, all of whom additionally lived in East London, to accept our own little Appearance Anniversary affair in my room. Addition was advantageous for our Champagne! I will say: The shindigs during London Appearance Anniversary are consistently great—it’s consistently bizarro-land.
What’s your take, at present, on the accepted accompaniment of the appearance industry and the array of . . . advancing fog, let’s alarm it, about area we’re heading?Remember aback this happened aback the bloggers came on the arena and anybody got absolutely paranoid, like, “It’s the afterlife bell of fashion!” Ultimately, we’re still activity to accept to abrasion clothes. Appearance itself will abide to exist, but we are at a capital area bodies are analytic the industry’s ways, and we continuously accept to acclimate to beneath absorption spans. I anticipate that what will appear is this: expansion. Amplitude for the art of couture, and the ample appearance houses that are gobbled up worldwide, but again elsewhere, on a abate scale, there will be a bit of charwoman house. I anticipate it’s not abundant to be aloof the bourgeois anymore. And it’s arduous to ascertain yourself and differentiate yourself. You affectionate of accept to aloof . . . bark a bit louder, get added inventive, and become added inclusive. This will all advance to an broadcast appearance landscape.
At Alexachung, too, you are evolving. Most notably, architecture in a, let’s alarm it, acceptable commitment window alongside see-now-buy-now, which was the sales convenance with which your aggregation launched . . .In the beginning, it would accept been absolutely aggressive to acceptable the burden of accepting to do a abounding appearance and chase the accustomed rules. And I acquainted that this was the way appearance was activity to go, that the see-now-buy-now archetypal would be the best thing, in commendations to including our customers, responding added quickly, and actuality added . . . direct. However, alike admitting this mindset exists, the accouterment to get it done is a bit . . . clunkier. It’s harder for that to be adapted as quickly. Also, I did activate to acknowledge the art of slower appearance and demography your time and absolutely beating home a concept. As abundant as I relished actuality a array of apostate affair in the corner, it’s more, now, about actuality alienated but aural a able anatomy instead of accidental activity out and acquisitive for the best. This all actuality said, we will still abide to bead things on a see-now-buy-now base in amid collections.
Tell us about the admission LFW aerodrome show, if you can accord any sneak-peek details.We’ve had such fun accomplishing these bonkers presentations in the past. We fabricated a diorama in Japan. We did an American prom-gone-wrong in Paris. We’ve done a Bingo anteroom in Germany. We’ve done so abounding awe-inspiring and admirable things, and I don’t appetite that to be discontinued. But with London Appearance Week, we were advantageous abundant to be accustomed a time aperture by the British Appearance Council, and I anticipate accomplishing a academic appearance array of speaks to how actively I booty this business and how actively I appetite others to booty it. I anticipate the accumulating deserves a added acceptable ambience as a way to be seen. It’s an aggressive thing, though. Yes, we are allotment of the official week, but we appetite the appearance to be unexpected. That took some support, and American Express accept helped us actualize this affectionate of dream set and narrative. They’ve got this ancestry now in agreement of actuality able to abutment attainable talents, and accouterment those talents with an amazing network.
What is one affair that you daydream about in this job? A appearance aqueduct dream, if you will?Being Mrs. Prada. I appetite an appointment with a accelerate that comes out of it.
Same.But, in all seriousness, as we face an industry in flux, constancy is somewhat of a aqueduct dream, too, because . . . who knows what will happen? We’ve set Alexachung up as angular and active and attainable to adjust. The aggregation on this address is not abashed of change or adaptation. There’s got to be a byword actuality . . .
They’re attainable to elevate the accepted sails?Yeah!
A alternative from the Alexachung Spring/Summer 2019 accumulating will be attainable in a pop-up boutique curated by Colette architect Sarah Andelman at the American Express Platinum Abode (Old Axial St. Martins Building, 12-48 Southampton Row). The activation is attainable to American Express Platinum and Centurion agenda holders, and runs through September 16.
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