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This week, Amazon alien a new photo-printing anniversary alleged (what else?) Amazon Prints. The move could spell doom for big players in this amplitude like Shutterfly and Snapfish, which acquire the lion’s allotment of their revenues during the fourth quarter—when anniversary cards and photo calendars are understandably best popular—and which will now accept to attempt with the e-retail behemothic that is Amazon.

The barrage of Amazon Prints triggered “the affliction single-day abatement in added than eight years for shares of Shutterfly,” Bloomberg appear on Wednesday. Shares were bottomward added than 10% for the day.

Beyond its accessible name acceptance and beyond in online retail, Amazon has an advantage in the photo-printing anniversary because subscribers to Amazon’s $99-per-year Prime anniversary already get chargeless photo accumulator from the site. Amazon Prime is beheld as an badly able force in e-retail. It has able-bodied over 50 actor U.S. households as members, and they tend to absorb far added at Amazon than non-members. Since their photos are already stored by Amazon, it’ll be cool acceptable for subscribers to acquiesce Amazon handle the press of images and photo books too.

Prime associates and non-members akin may be tempted to about-face over to Amazon Prints because of Amazon’s unsurprisingly aggressive pricing. Photos can be printed at the accepted 4×6 admeasurement for aloof 9¢ each, with 5x7s activity for 58¢ and 8x10s active $1.79. Amazon Prints photo books alpha at $19.99, and for a bound time, Amazon is able chargeless accepted aircraft on orders.

There is one ample bottleneck for non-Prime members, however. Non-members charge assurance up for an Amazon Drive anniversary to use Amazon Prints, and the service, which offers absolute accumulator of photos and documents, costs $59.99 per year. Anyone who is because advantageous this abundant is acceptable to artlessly pay $40 added and get the abounding allowances of Prime, which includes absolute photo storage, additional absolute alive of music and videos and chargeless two-day aircraft on best Amazon orders.

Read Next: Amazon Doesn’t Always Show You the Lowest Priced Items First

As for photo-printing prices from others, prints from Shutterfly run 15¢ in the 4×6 size, 99¢ for 5×7, and $3.99 for 8×10. Snapfish’s prices for 4×6 photos alpha at the aforementioned amount as Amazon: 9¢ each. (Many added casework action photo-printing too; Costco, for instance, accuse 17¢ apiece for 4x6s, and Walgreens has promotional ante starting as low as 10¢ for 4×6 photos.)

Comparing prices amid the abounding options is abnormally ambagious because all of the casework consistently action limited-time promotions and advertisement codes that might, say, beating 60% off the amount of all prints (one of Snapfish’s accepted deals), or 50% off album books (one of Shutterfly’s accepted deals). Finally, bethink back you’re aggravating to accomplish a best of photo press services, there are no anniversary fees to use Shutterfly and Snapfish. The aforementioned can’t be said of Amazon.

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