The ecommerce industry in Europe consists of three major players, accessible markets and advancing startup scenes. But it’s difficult to see the European ecommerce industry as one, as it consists of several regions that all comedy their own role. Let´s accept a attending at ecommerce in Europe.
Cards annual for the better allotment of business-to-consumer ecommerce affairs in Europe, as analysis from yStats.com shows. Digital wallets are additional best. In the UK, acclaim cards are actual popular: about four in ten online affairs are paid this way. Debit cards annual for 35 percent of all online transactions, while PayPal is the country’s third best acclimated online acquittal method. Germans like to pay with invoice, while French consumers use debit agenda Carte-Blue, MasterCard, American Express and PayPal. In the Benelux, iDeal (the Netherlands) and Bancontact (Belgium) are actual popular. For added accepted acquittal methods in Europe, analysis out this overview.
A Mastercard analysis from 2017 shows that one in four Europeans who accept internet admission accept shopped online at atomic already a week, while over 60 percent shopped online already a ages and 6 percent alike bought accessories or casework via the internet every day. You can apprehend added about online customer behavior in Europe on our committed page.
PostNord researched big ecommerce countries in Europe. Based on abstracts from the UK, Germany, France, the BeNeLux, the Nordics, Spain, Italy and Poland it begin out that accouterment and cossack are amidst the best accepted artefact categories, aloof like home electronics and books.
Ecommerce sales in Europe grew to 534 billion euros in 2017. Most of the online turnover is still actuality generated in Western Europe, which accounts for about 68 percent of absolute European online retail turnover. Southern Europe, Northern Europe and Eastern Europe appearance a abundant lower allotment of European ecommerce with 12, 8 and 6 percent respectively.
As the Centre for Retail Analysis has begin out, afar from the UK and Germany, bazaar shares are analogously low in abounding European countries. In 2016, the boilerplate online allotment of the European countries surveyed was 8 percent, while it’s accepted to ability 8.8 percent in 2017. Countries area the ecommerce industry accounts for a fair allotment of absolute retail sales are the UK (17.8 percent anticipation for 2017), Germany (15.1 percent) and France (10 percent). Not surprisingly, these are the better ecommerce countries in Europe. Added countries with aerial bazaar shares are Sweden and the Netherlands.
Of course, in Europe above American retailers accept their access on bounded ecommerce industries. As a amount of fact, Amazon was the most-visited online exchange in Europe in 2018. But that’s not to say Europe doesn’t accept its own ‘Amazons’. In Internet Retailer’s top 10 account of better online retailers in Europe, Amazon, Staples and Apple are the alone American retailers. The account additionally contains Otto (Germany), Tesco (UK), Groupe Casino (France), Shop Direct Group, Home Retail Group (both UK), Zalando (Germany) and John Lewis (UK).
October 11, 2018Ecommerce software provider CS-Cart has appear a new copy of its exchange software, alleged Multi-Vendor Plus. The solution, aimed at lager exchange businesses, has several new appearance for both online exchange owners and vendors.
October 8, 2018H&M and Klarna accept entered into a all-around partnership. Among added services, this affiliation will ability the H&M Club1 acquittal program, accommodate an added omnichannel acquittal alms for barter and a automated post-purchase account in the adaptable H&M app.
October 3, 2018Amazon is a above online exchange that’s additionally actual ascendant in Europe. But do you apperceive the best visited online marketplaces by country? Do you apperceive which eBay-owned exchange is the baton in the Netherlands? And do you apperceive Schibsted?
October 3, 2018Ten years ago, Mister Spex disrupted the acceptable eyes industry by ablution an online platform. Now, with over three actor barter and, on average, 15,000 orders per day, the aggregation has become the best acknowledged online optician in Europe. Ecommerce Account Europe interviewed Carsten Hennig, arch of all-embracing at Mister Continue reading
October 2, 2018The online branches of H&M Group are boring before the offline food back it comes to bounded presence. Four of the absolute of nine H&M brands are alike bigger online than they are in the concrete world.
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Last update: October 2018
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