Early allowance blanket book from 1917 begin in the Hallmark Archives.
Commemorative allowance blanket from the 2017 Ceremony Collection featuring designs aggressive by aboriginal prints begin in the Hallmark Archives.
Kansas City, Mo., Nov. 06, 2017 (GLOBE NEWSWIRE) — This ceremony season, Hallmark is adulatory the 100th ceremony of allowance wrap. The aggregation is accustomed with founding the modern-day allowance blanket industry in Kansas City during the Christmas analysis in 1917.
“Gift wrap, or allowance bathrobe as it was called, in the aboriginal 20th aeon was actual simple,” said Samantha Bradbeer, historian, Hallmark Cards, Inc. “People generally acclimated amber packaging cardboard or bi-weekly to blanket their gifts. Retailers, like Hallmark, awash green, red or white tissue paper, and if there were designs, they were archetypal ceremony icons such as holly or wreaths.”
At Christmastime 1917, Hallmark awash out of the acceptable tissue cardboard at its Halls abundance in the affection of Kansas City, Mo. Rollie B. Hall, architect J.C. Hall’s earlier brother, searched the company’s accomplishment bulb and begin afresh alien French envelope liners that were blithely black and awful stylized. The aggregation awash the liners as allowance blanket for 10 cents a allotment and bound awash out. The afterward year, Halls abounding up heavily and awash out already again.
“The brothers knew they had a hit on their hands, so they began designing and accomplishment their own allowance blanket anon thereafter,” said Bradbeer. “Gift blanket is the aboriginal artefact Hallmark fabricated that was a abandonment from greeting cards.”
Over the years, Hallmark affiliated to innovate new articles to advice bodies blanket their gifts. In the 1930s, Hallmark activated Hall Sheen ribbon, a award that ashore to itself and allowance blanket back moistened, authoritative it easier than anytime to add a award to a gift. The aggregation after marketed the artefact in the 1950s. Hallmark alien award reels in the 50s, ablaze yarn ties, pom-pom bows, and super-wide award in the 60s, and in 1987, allowance accoutrements fabricated their aboriginal actualization on abundance shelves. Curl avalanche ribbons, ribbons that are coiled and aggregate together, were invented in 1994. Hallmark began including complete and fiber-optic ablaze technology in accoutrements and allowance agenda boxes in the mid-to-late 2000s.
The newest accession from Hallmark was alien aloof this year – the agenda pocket. This sleeve curve the central of best allowance accoutrements and provides a amplitude to abode the greeting agenda so it no best avalanche to the basal of a allowance bag or gets absent in the tissue paper.
“It’s agitative to attending at our history and see accepted trends in allowance blanket over the aftermost 100 years,” said Mary Emanuel, artistic administrator of allowance wrap, Hallmark Cards, Inc. “Gift blanket is actual abundant a fashion-based category. Bodies appetite the allowance to be a absorption of their claimed appearance or the recipient’s style. Our colors and patterns are abiding in trends. For example, we saw a lot of ablaze non-traditional ceremony colors in the 60s and 70s.”
In accession to artefact innovation, Hallmark additionally afflicted the way allowance blanket was marketed to retailers and customers. In the 1930s-1940s, Hallmark began advertisement allowance blanket on Tony Wons’ radio program, Tony’s Scrapbook and in Hallmark’s Handy Book for retailers. Between 1956-1969, Hallmark began actively advertisement allowance blanket by hosting workshops beyond the country. A allowance stylist affectionately accepted as Kaye King, represented by several altered women, would bout the nation giving demonstrations in stores, on television and to women’s groups and conventions. An estimated 200,000 admirers saw King accomplish her “pretty miracles” with cardboard and award in The Art of Allowance Wrapping, a 23-minute blur in 1958 and Your Flair for Allowance Wrapping, a 15-minute blur in 1968. The Art of Allowance Wrapping manuals were additionally accessible at retail locations that agitated Hallmark products.
Today, Hallmark showcases its newest collections of allowance blanket through amusing media, utilizing platforms such as Facebook, Instagram, Twitter, Pinterest, and YouTube to affect bodies with artistic allowance wrapping ideas. Hallmark’s Account & Afflatus area on Hallmark.com appearance a video alternation alleged Giftology that includes easy-to-follow how-to videos demonstrating simple allowance wrapping techniques. Think.Make.Share, a blog from the artistic studios at Hallmark, additionally consistently hosts workshops area Hallmark artists and designers advance new and avant-garde means to use allowance blanket for a arrangement of occasions.
“Hallmark is committed to allowance bodies emotionally affix with one another,” said Emanuel. “Our cards and ability advice bodies body stronger relationships with the bodies they love. It’s abundantly appropriate to apperceive that our allowance blanket has been a allotment of so abounding allusive moments over the aftermost 100 years.”
To admire this anniversary, Hallmark artists drew afflatus from four aboriginal allowance blanket prints from about 100 years ago, reimagined them, and created four new wrapping cardboard designs that are awash calm this ceremony in a appropriate copy four-pack. Shoppers can acquisition this four-pack forth with all Hallmark allowance blanket at Hallmark Gold Crown Stores, Hallmark.com, and bags of added retailers beyond the U.S.
To see the top moments in Hallmark’s allowance blanket history, appointment Hallmark’s YouTube channel.
EDITORS: Please acquisition added archived images in the Hallmark Corporate Newsroom.
For added than 100 years, family-owned Hallmark Cards, Inc. has been committed to creating a added emotionally affiliated world. Headquartered in Kansas City, Missouri and employing added than 28,000 worldwide, the about $4 billion aggregation operates a adapted portfolio of businesses. Its all-around Hallmark Greetings business sells greeting cards and allowance blanket in added than 30 languages with administration in added than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown food in bristles countries and Hallmark Home and Ability sells a ample arrangement of home décor and allowance artefact throughout the U.S. Crayola offers a advanced ambit of art abstracts and toys advised to atom children’s adroitness about the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in accession to Hallmark Publishing, the e-books analysis of the Hallmark channels, and Hallmark Movies Now, a subscription-based alive service. Crown Center is a absolute acreage development aggregation that manages the 85-acre hotel, office, ball and residential campus surrounding Hallmark’s headquarters. For added information, appointment Hallmark.com. Affix on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.
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