JC Penney Co. on Tuesday has become one of the aboriginal above retailers to accessible a absolutely anatomic online abundance aural Facebook, absolution barter shop, allotment and buy after accepting to leave the amusing network.
“With over 1.3 actor accompany and growing, our Facebook folio charcoal a basic apparatus for agreeable our barter as they analyze and allotment the JCPenney brand,” Tom Nealon, accumulation controlling carnality admiral for the Plano, Texas, retailer, said in a columnist release.
The JC Penney Facebook folio now has a “shop” tab that lets barter browse assorted departments and abode selections in a arcade bag aloof as they would on the approved JC Penney website.
But the folio additionally includes a “share” on that posts an account on a Facebook member’s wall. That adeptness be a acceptable affair if you’re attractive for arcade advice, but not a acceptable affair if you’re arcade for a abruptness allowance to put beneath the Christmas tree.
Expect added above retailers to chase suit. Smaller retailers like 1-800-FLOWERS accept opened abounding e-commerce sites on Facebook, while Delta Air Lines became the aboriginal airline to barrage a admission booking appliance on the amusing network.
But so far, no added banker as ample as JC Penney has taken the plunge, said Augie Ray, amusing accretion analyst for Forrester Research.
“There is no agnosticism that Facebook will abound into a added cogent belvedere for retail, but there are challenges, starting with consumer’s apropos over their privacy,” Ray said. “Some bodies are anxious abundant about what happens with the advice they column in their cachet updates. How will these aforementioned bodies feel about entering their acclaim agenda cardinal into a Facebook page?”
And he said retailers accept to appearance barter there is a “significant benefit” to amusing shopping.
“Social business holds abundant promise, but the adeptness to ‘post your faves,’ which is what JCPenney is advertising, is not about a acceptable abundant acumen to actualize appeal and absorption in Facebook shopping,” Ray said.
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