We’re actuality at Google’s massive New York City HQ (they own an absolute block) for what Google was calling a “partner event” but anybody knew was absolutely an “NFC event”. Abiding enough, Stephanie Tilenius, Google’s VP of Commerce, has taken the date to advertise Google Wallet and Google Offers.
Right off the bat, Tilenius capital to accomplish it bright that this would be an accessible platform. She arrive “payment networks, carriers, and banks to accompany us in creating tomorrow’s arcade experience”. And some of those ally are already on board. Citi, Mastercard, FirstData, and Sprint are the antecedent partners.
For Google Wallet, Tilenius says that the acreage trials will activate today and it will be official out this summer. As expected, it will be application NFC technology. By 2014, Tilenius addendum that 50 percent of smartphones will accept NFC congenital into them — that’s 150 actor devices.
With Wallet, you’ll be able to add your absolute acclaim cards (though alone Citi-backed Mastercards are a accomplice appropriate now of the above agenda companies). And it’s a wallet you can lock, Tilenius notes. There are assorted levels of security. There’s the buzz lock, a appropriate Google pin, acclaim agenda advice encryption, and your acclaim agenda cardinal is never absolutely displayed.
Right off the bat, Google Wallet will assignment with Mastercard Paypass. This agency appropriate now 300,000 merchants about the apple and 120,000 in the U.S. are technically accessible (though it’s not rolling out everywhere yet). It will initially assignment with “Gcard” a Google pre-paid agenda set up by Mastercard.
The antecedent trials will be in San Francisco and New York. Tilenius says this will aggrandize nationally in the advancing months.
The added basic of the advertisement is Google Offers . These assignment seamlessly with Google Wallet. You acquisition an action you want, save it to Wallet with a bang and you’re ready. You can redeem them by borer the buzz at the point of sale. Or you can appearance the action to a cashier.
Initially, Macy’s, Subway, Walgreens, Toys R Us, and added are partners. The aboriginal balloon programs will be in San Francisco, New York, and Portland this summer.
Tilenius addendum that the aboriginal offers will be “offer of the day” but addendum that “this is aloof the tip of the iceberg.” Eventually, there will be check-in offers, action ads (ads on Google that are absolutely offers that you can calmly alteration to Wallet), and others.
Coming this fall, Google addendum that the adeptness to accept agenda receipts will be a allotment of Wallet as well. This agency no added cardboard receipts (awesome). And agenda adherence cards are addition affair they’re alive on. There were additionally hints of the gaming dynamics bottomward the alley to accomplish adaptable payments added agreeable and fun.
Some added Googlers took the date to appearance off a audience of how the arrangement will work, and it looks good. But again, Google is absolutely blame the “open” aspect of this. They appetite and allegation added ally for this to absolutely booty off.
Google says that they don’t plan to allegation for admission to Wallet. It will be chargeless to partners. They additionally say they appetite to accomplish abiding Wallet/Offers ensure a akin arena field. Anybody from annual boutique owners to massive chains should be able to use this in the aforementioned way.
There will be APIs eventually. And Google affairs to assignment with ally to advance accessible standards. They say they’ll accumulate it “as accessible as possible” as continued as that doesn’t cede on aegis and user choice.
Yesterday at TechCrunch Disrupt, Tilenius said on date that Google was authoritative a huge bet on NFC as a company. Indeed.
Find out added actuality and here.
More: Google Wallet On iPhone, WP7, RIM: “We Will Accomplice With Everyone” (But Will *They*?)
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