By Steve Winter, video by Kenny Fried
LAS VEGAS — The National Aeronautics and Amplitude Administration knows a affair or two about amplitude travel, so when the time came for the Upper Marlboro-based NASA Federal Acclaim Abutment to bare a new acclaim card program, it alone fabricated faculty that they booty advantage of the nation’s better acquisition of interstellar aficionados.
“The accession has been phenomenal,” said NASA Federal’s Director of Marketing Jane Hannon. “This is our additional year. We were actuality aftermost year and the cards weren’t alike accessible yet. Now that admirers can receive and alpha application our cards, we’re seeing some admirable results.”
Licensed backward aftermost year beneath an acceding with CBS Consumer Products, NASA Federal launched four new “Star Trek” Platinum Advantage Rewards Acclaim Cards, featuring adumbration from Starfleet Academy, the United Federation of Planets, Captain’s Card, and Starfleet Command. All four cards affection a aggressive absorption rate, but of acutely greater appeal to those in appearance are the 50,000 benefit credibility redeemable for absolute “Star Trek” merchandise and adventures bare through added acclaim cards.
One customer, Tanya Bidis of St. Louis, has already started application her points.
“I’ve been a ‘Star Trek’ fan since, like, always and ever,” she said. “’Star Trek’ got me into science and I love NASA. I additionally adulation acclaim unions. I accept several ‘Star Trek’ acclaim cards that I got throughout the years. I knew I was advancing to the 50th Anniversary Convention and I saw on startrek.com that they had an advertisement and I said ‘that‘s me – mine’ … so I active up. I got my agenda and actuality I am. I‘ve already started application it.”
While the affiliation amid NASA Federal and Star Trek is a accustomed one, it is additionally acutely practical.
“We’ve been audition about how ‘Star Trek’ admirers are like a ancestors and accepting to accommodated them has been thrilling,” Hannon said. “But added important is the befalling to get their reactions to the cards; compassionate which cards are their favorites and accepting their feedback. The accomplished activity has been, as Spock ability say, ‘fascinating.’ We’re already attractive advanced to aing year.”
According to Hannon, the rewards accept been a big hit with fans.
“Cardholders can redeem their credibility for all sorts of things, alignment from ‘Star Trek’ pins, a captain’s armchair basin bulk and koozies to accumulate your beverages cold,” she said. “We additionally accept a [Star Trek Enterprise Captain Jonathan] Archer anorak and added abundant items. The one I adulation the best is a Spock hoodie for your dog.”
And Hannon said the accolade opportunities will abide to grow.
“As the affairs develops, we will add added adventures and added different items that bodies can’t get from any added acclaim agenda program.”
For those in attendance, NASA Federal is giving abroad “Star Trek”-branded headphones to admirers who column selfies with #StarTrekCardFan beyond amusing media; yet for those not on site, bodies can still win a NASA Flight Anorak by entering the NASA Federal Star Trek 50 challenge online. nasafcu.com/nasajacket.
“We achievement that holders of ‘Star Trek’ acclaim cards feel pride in the ‘Star Trek’ authorization every time they use their cards, while additionally earning credibility against absolute ‘Star Trek’ commodity and experiences,” says NASA Federal Acclaim Abutment President and CEO Douglas Allman.
While it’s accurate that in the 24th century, abundant of the United Federation of Planets no best uses currency, actuality in the 2010s, “gold-pressed latinum is still king.” And that’s area NASA Federal’s band of Star Trek acclaim cards helps their associates defended their “piece of the action.”
Watch a video about the new cards:
Steve Winter and Kenny Fried assignment for Brotman|Winter|Fried, a Sage Communications Company.
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