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There are fees taken out during the exchange, and the trade-in ethics vary. One archetype provided by Target: A $100 Walmart (WMT) allowance agenda would barter for an $85 Target allowance card.

Target (TGT) is partnering with allowance agenda barter website Cardpool and cyberbanking trade-in aggregation Nextworth for the program. Cardpool provides the trade-in amount of consumers’ allowance cards and again re-sells them.

A agenda from a big-box abundance is acceptable to accept a college barter amount than a added bounded establishment, but the ante alter with demand, according to Patrick Ramsey, accepted administrator of Cardpool. “You generally acquisition that grocery stores, gas stations and the accumulation merchandisers…will generally accept some of the college prices afterpiece to the face value.”

Allowance cards are the best asked-for present during the holidays, according to the National Retail Federation, which estimated absolute allowance agenda spending to hit about $26 billion this season.

Target will barter allowance cards from added than 600 brands, including Old Navy (GPS), Cheesecake Factory (CAKE), Tiffany & Co (TIF), Staples (SPLS) and Pottery Barn (WSM).

The affairs is accessible in 1,562 Target food in the electronics department.

There are several companies that acquiesce you to buy and advertise previously-owned allowance cards, including GiftCardGranny.com and CardCash.com. You can additionally advertise allowance cards for banknote (up to 85% of the card’s value) at Coinstar kiosks.

CNNMoney (New York) First appear December 28, 2015: 5:42 PM ET

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