DETROIT (AdAge.com) — With its employee-discount affairs set to end this week, Accepted Motors Corp. is alms consumers a acclaim agenda with banknote rewards for those who buy its cars — or a aggressive vehicle.
The GM Flexible Balance Card, co-branded with HSBC Bank and MasterCard, gives barter 1% banknote aback on credit-card purchases or the advantage to redeem that banknote to buy a new agent from any manufacturer. Cardholders selecting a GM archetypal get amateur the rewards, or 3%, activated to their acquirement or lease. Buick, Cadillac, Chevrolet, GMC, Hummer and Pontiac brands are covered beneath the program; Saab and Saturn aren’t.
The rewards will ambit from $1,000 to $3,500, depending on the vehicle. The new agenda joins the GM Card, which has some 6 actor agenda members, said Jack Bowen, accepted director-customer accord administration at the automaker.
The auto behemothic is aggravating to wean consumers off incentives, which GM has advertised beyond its agent brands back abatement 2001. GM’s accepted Employee Discount deals expire Sept. 30.
Increasing demandMr. Bowen said GM and HSBC accordingly commissioned analysis of non-GM owners, or “those not yet committed to GM,” by the Cambridge Group, Chicago. It begin that a flexible-rewards agenda would advice access demand.
Interpublic Group of Cos.’ Mullen, Wenham, Mass., handles and created a absolute commitment that will go out to “well over 10 actor people,” Mr. Bowen said. No added announcement is planned, although a Web site, gmflexcard.com, goes alive Sept. 29. The armpit will action advice about the card, let cardholders analysis or redeem their balance and boutique or buy GM vehicles.
In aboriginal 2002, Mr. Bowen oversaw a GM Agenda direct-mail affairs to associates who adumbrated they ability be arcade for a new agent then. Associates could add their agenda accumulation for new-vehicle purchases to the automaker’s broader $2,002 “Overdrive” deal. Within two weeks, GM recorded four of its top 10 new-vehicle sales canicule in the history of its acclaim card.
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