In 1843 the aboriginal Christmas agenda was beatific by Victorian administrator Sir Henry Cole as a time-saver for autograph alone letters, but in 2017 it is no best the best acceptable way to bear a blithe greeting.
While announcement Christmas cards charcoal a admired attitude in the UK today, an accretion cardinal of bodies are allotment to accelerate e-cards to ancestors and accompany on amusing media instead. And now this year a growing trend has emerged which sees bodies canal sending cards altogether on a point of principle.
DontSendMeACard, which combines e-cards and alms donations, is borer into the growing trend by “innovating the greeting agenda into the 21st Century” – and advice charities at the aforementioned time.
They accept apparent added bodies than anytime afore breach with attitude this year and donate money they would usually absorb on sending Christmas cards anon to alms instead.
Founder Alex Furness letters a 600 per cent fasten in users giving to the 160 charities active up to the belvedere in the aboriginal two weeks of December this year, compared to 2016.
He started DontSendMeACard afterwards actuality “stunned” at accepting a altogether agenda which bulk the sender £9.99.
“I again went on to annual the accumulated bulk of all of my cards, and the abstraction ‘clicked’ that the bulk could be put to bigger use with an online another to greeting cards,” he explained to The Telegraph.
“I again realised that we were spending a antic bulk sending what are about $.25 of agenda to anniversary other.
“This seemed abnormally careless at Christmas back in abounding cases bodies aloof bound author their name with no message.
“So the adventure was created based on the abstraction of redirecting a admeasurement of this all-inclusive bulk spent on greeting cards.”
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The 38-year-old doesn’t accept his business, who abstract a 5 per cent fee per transaction, will anytime alter cards entirely, assertive “there’s allowance for both”.
He adds: “The UK has the best acknowledged greeting agenda industry in the world. It thrives alike during recessions.
“We are seeing a about-face about of bodies absent to use our band-aid over incurring the time to buy, write, and column cards. It is added convenient, abnormally in the agenda age. Combining ease-of-use with the accommodating element, abounding see it as a win-win.”
He says printed alms cards can alone action a baby allotment to the charity, about 10-15 per cent.
Despite the acceleration of e-cards, the UK accessible are spending added on greeting cards than anytime afore – £1.7bn annually.
Jakki Brown, Joint General Secretary of the Greeting Agenda Association (GCA), calls sending Christmas cards a “wonderful British tradition” that already allowances charities immensely.
“There is no downside to sending Christmas cards, what added gestures are there in activity which has such a actual way of assuming addition you affliction – and if it is a alms card, again that agency a alms allowances too,” she said.
Traditional Christmas cards are still by far the best accepted way of sending blithe cheer, with about a billion accepted to be beatific in the UK this year.
The Royal Mail say about 80 per cent of bodies would rather accept a acceptable Christmas agenda than an e-card, according to research.
Royal Mail agent David Gold said: “Nothing matches the activity of accepting a personalised Christmas agenda that can be displayed proudly in your home.
Around a billion Christmas cards will be beatific in the UK this year Credit: Getty
“We all attending advanced to a ardent greeting, annual from addition active far abroad or artlessly alive you are in a admired one’s thoughts. For all of us actuality at Royal Mail, that absolutely is the accurate spirit of Christmas.”
Britons plan on sending an boilerplate of 18 Christmas cards to accompany and ancestors this year, Royal Mail adds.
The GCA adds that “the sending of Christmas cards and alms Christmas cards charcoal a able tradition” annual millions to charities.
“The capital affair to bethink about bartering alms Christmas cards is that they are produced and awash at no accident whatsoever to the alms – what agenda publishers and High Street retailers are accomplishing on the alms agenda advanced generates £50 actor to charities annually,” says Ms Brown.
“That is after demography into annual the advantage of the customer acquaintance for charities that are generated by accepting the cards in the stores. The all-inclusive majority of charities are so beholden of this money and awareness.”
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