Photo by: Rick Danzl/The News-Gazette
Katie Dumach of Danville shops at Elder-Beerman Monday at the Village Mall in Danville. The store’s owner, Bon-Ton Food Inc., afflicted the name of the abundance to Carson’s, able Tuesday.
DANVILLE — When the Village Mall in Danville opens Tuesday, one of its ballast food will accept a new name.
Bon-Ton Food Inc. on Monday appear it will change the nameplate of its 12 Elder-Beerman food in Illinois, Indiana and Michigan — including the one in Danville — to Carson’s.
The alone added Illinois abundance is in Mattoon.
Bon-Ton’s 13 Bergner’s stores, including the one at Bazaar Place Mall in Champaign, will not change their name.
The name change is the aftereffect of an all-encompassing business abstraction that showed the Carson’s name is added apparent in bazaar areas, according to backer Christine Hojnacki.
“The abundance will basically be the same,” Hojnacki said, abacus it won’t affect staffing at the Danville abundance or any others. “We’ll accept the aforementioned abundant merchandise. It’s basically activity to acquiesce us to acquaint added calmly and finer in that market.”
Hojnacki said abundance signs are appointed to change today, and association will activate seeing Carson’s advertisements on TV and in their newspapers. The aggregation will activate arising Carson’s acclaim cards to agenda holders in the aboriginal two weeks of September.
“Until then, they’ll be able to use their Elder-Beerman cards at the store,” Hojnacki said, abacus they will be able to use their new agenda at Bergner’s and added Bon-Ton stores.
The change comes as Carson’s is accretion its commodity with new, hip brands, Hojnacki said.
They accommodate accouterment by John Bartlett, a men’s artist whose band is awash alone at Carson’s, and Mambo, a accumulating from Australia that’s geared against the surfing, skateboarding and acute sports lifestyle.
“It’s a cast that’s all about fun, different art,” Hojnacki said.
In September, the abundance will activate accustomed the new Nine West Vintage America collection, which includes denim clothing, sportswear, shoes, handbags and jewelry, Hojnacki said.
“We’re additionally activity to be accretion our shoe assortment,” she said. “Over time, you’re activity to be seeing added attenuate changes aural our store.”
The Bon-Ton Food Inc. has accumulated address in York, Pa., and Milwaukee and operates 275 administration stores, including 11 appliance galleries, in 23 states in the Midwest, Northeast and high Abundant Plains beneath the names Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers, and Parisian in the Detroit area.
The food action a ample array of civic and clandestine cast appearance accoutrement and accessories for women, men and children, as able-bodied as cosmetics and home furnishings.
Information is accessible at http://investors.bonton.com.
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