NEW YORK–(BUSINESS WIRE)–
American Express (NYSE:AXP) today appear it has called IPG/Universal McCann (UM) to abutment its cardinal media planning and affairs globally. This advertisement follows the achievement of a all-around media bureau analysis that the aggregation accomplished in June of this year. Beginning January 2019, UM will work across American Express and in accord with its creative agencies to help the company deliver its new all-around cast platform, “Powerful Backing.” Launched earlier this year, “Powerful Backing” is focused on communicating all the means American Express backs its barter in activity and business to advice them thrive.
“I am activated and aflame to assignment with Universal McCann to help us drive our business forward. Our ambition was to baddest the best aptitude and advantage the best bureau partner around the apple to advice us drag our brand, deepen relationships with our customers and prospects, and drive greater business ability and capability beyond our business,” said American Express Chief Business Officer, Elizabeth Rutledge. “We called Universal McCann because we were afflicted with their capabilities beyond media, technology and abstracts and insights, as able-bodied as their allegation to building teams with assorted adventures and assorted perspectives.”
“This is an abundantly agitative time for American Express and we are accustomed to accomplice with them to advice drive bigger outcomes for their business,” said Daryl Lee, all-around CEO of Universal McCann. “We accept been so afflicted with how the American Express aggregation lives and breathes the cast every day. Their expectations were high, and we broke into the abounding assets of IPG to accommodated them. Together, we will be a affiliated advanced to authenticate the Powerful Backing of American Express about the world.”
To apprentice added about American Express and to assurance up to accept account updates, amuse appointment https://about.americanexpress.com.
ABOUT AMERICAN EXPRESS
American Express is a globally chip payments company, accouterment barter with admission to products, insights and adventures that adorn lives and body business success. Apprentice added at americanexpress.com and affix with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
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View antecedent adaptation on businesswire.com: https://www.businesswire.com/news/home/20181010005873/en/
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