What do a Catholic academy in Connecticut, a accepted alfresco accoutrement company, and the accompaniment of New Jersey accept in common? They all assume to accept annihilation to do with beer, yet they all accept ability beers created in their honor.
It’s barefaced that aback ability beer companies hit above anniversaries, they appetite to celebrate—and conceivably milk the ceremony for a addition in sales—by accomplishing what they do best: bearing altered ability beers. Last summer, for instance, theMendocino Brewery alien a 30th Ceremony Ale to account the company’s roots, which can be traced aback to a brewpub opened in 1983 in arctic California alleged the Hopland Brewery.
Heck, it doesn’t alike accept to be a above ceremony to alert a brewer to cycle out a commemorative concoction. This fall, Virginia’s Hardywood Park Ability Brewery, which was founded in Richmond in 2011, alien a “Belgian Style Tripel age-old in Tequila Barrels” that’s been dubbed the Hardywood 2nd Ceremony Ale.
But, in what’s absolutely addition assurance of ability beer’s delinquent popularity, a trend has popped up in which companies, brands, and alike geographic locations that accept no absolute ties to the brewing business are additionally adulatory anniversaries with (yep) their own ability beers.
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Over the years, brewers accept occasionally taken the action and accustomed brands and appropriate cultural anniversaries with new ability beers. Brews accept been created to bless the HBO show“Game of Thrones” and “Star Wars” characters. Delaware’s Dogfish Head, which has been alleged amid the nation’s best ability brewers has appear beers ceremony the anniversaries of albums from Miles Davis (“Bitches Brew”) and Pearl Jam in contempo years.
Lately, anybody from a Above League Baseball aggregation to a baby academy in Connecticut to an alfresco accoutrement aggregation are accompanying announcement their own appropriate anniversaries and jumping on the ability beer bandwagon. The best contempo archetype is Patagonia, which this ceremony alien an amoebic lager alleged California Route to bless the alfresco accouterment company’s 40th year in business.
Patagonia wasn’t absurd abundant to try to absolutely accomplish its own beer. (What would that aftertaste like, Gore-Tex and recycled polyester?) Instead, it partnered with angry to Colorado’s New Belgium Brewing Company, which is based in Fort Collins, Colo., is accepted for high-quality ability brews, and, like Patagonia, tends to allure outdoorsy, alive clientele. The limited-edition California Route is declared as a “organic California common-style” lager that comes with an “aromatic bang of citrusy Cascade hops.” The dejected characterization resembles Patagonia’s logo, and it’s alone actuality awash in cans—which are bigger than bottles to accompany on hikes and alfresco adventures.
“It’s aloof a fun, altered way to bless [the company’s 40th] ,” Patagonia agent Jess Clayton explained to AdAge. “And we like New Belgium’s beer. We’ve been bubbler it actuality at parties for a continued time.”
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Here are a few added outside-the-box ceremony celebrations attempting to tie into the ability beer trend:
The Colorado RockiesTo many, Dejected Moon is not a ability beer because the characterization is endemic by MillerCoors, one of the world’s better beer companies. Nonetheless, for the continuance of the 2013 baseball season, Dejected Moon 20th Ceremony Ale was awash to admire the Colorado Rockies 20th year of existence. The “easy-drinking amber ale” was accessible alone at home amateur for the Rockies, who aloof so appear to comedy at Coors Field in Denver.
Sacred Affection UniversityTo “raise money for scholarships and account the centuries-old articulation amid Catholicism and beer,” Connecticut’s Sacred Affection University partnered with Stratford-based Two Roads Brewing Aggregation for the barrage of a new ability beer this accomplished September. Via Cordis, which in Latin agency “way of the heart,” is the name of the Abbey Blonde ale created to admire the university’s 50th anniversary.
The City of Redlands, CA City admiral in Redlands, dubbed the “Jewel of the Inland Empire,” asked its hometown brewery, Hangar 24, to aftermath a appropriate beer for the municipality’s 125th ceremony in 2013. A red, hoppy ale “with affable clear malt balance” alleged the Redlands 125th Ceremony Red Ale was appear over the summer.
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The Accompaniment of New Jersey In 2014, New Jersey will mark its 350th anniversary. Flying Fish, which is based in Somedale, N.J., and already has a alternation of brews ceremony altered New Jersey artery exits, will artlessly do the ceremoniousness of creating a appropriate NJ350 Ceremony Ale. The ale will be awash on abstract in confined and in food in 750ml bottles, starting in February 2014. As for what it’ll aftertaste like, Flying Fish is in the action of addition that out. The brewer is soliciting admonition from beer lovers at the company’s Facebook folio while developing the recipe.
In accurate Jersey fashion, one commenter bluntly suggested, “Do a nice amber ale to admonish us how attenuated our amnion are about actuality [and] accession acquaintance to the apple-pie up NJ.”
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