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This Sunday back you sit through the Super Bowl, you’ll apprehension that Visa hasn’t bought a atom this year.

The acumen is simple. Visa, with the advice of its amusing bureau MRY, launched its “Make it Epic” attack appropriate at the alpha of football season. It was a mix of television spots, agenda and amusing media. “Where we absolutely saw admirers appoint with our attack was online and accurately on our amusing channels,” said Alex Craddock, arch of North America business at Visa.

Visa autonomous out of the $4 actor Super Bowl atom and instead produced two commercials for online and TV congratulating both the 49ers and Ravens on extensive Super Bowl XLVII. Online, the spots were broadcast beyond Facebook, Twitter and YouTube.

During the d Visa will run a Twitter sweepstakes, as allotment of its advancing “Make it Epic” campaign. Admirers who chase @Visa, cheep about how they plan to accomplish their Super Bowl epic, and use hashtag #makeitepic, will be acceptable to win one of 70 $50 Visa allowance cards.

Also during the game, Visa will barrage the final adventure of its “Make it Epic” video series, which appearance NFL players like Von Miller, Mark Schlereth and Hines Ward administration how they accomplish their Super Bowl epic. Visa created 15 videos absolute for the alternation and is distributing them through Facebook, Twitter and YouTube. Lastly, admirers in New Orleans for the Super Bowl will be able to see their tweets broadcasted alive at Visa’s amusing hub aural the NFL experience. Admirers can additionally cheep on the spot, entering for burning affairs to win assorted prizes.

“The agreeable alternation has accustomed us to analyze a new bend to our season-long campaign,” Craddock said.

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