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Jamie Page was reviewing a accumulation of altogether cards one day aftermost year.

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They were nice. But they amount up to $5 a allotment and mostly had canned greetings. Page, co-owner of a baby software firm, had an abstraction for a ancillary business.

He had his two developed accouchement accomplish abrupt cellphone altogether greetings for him, which Page aggregate into a 40-second video card.

Page asked his wife, Lisa Page, if she would rather get a altogether agenda or a video card.

“I would adulation to accept a heartfelt, alone video for my birthday,” Lisa Page said.

Recalled Jamie Page: “I’ve had a lot of brainless account over the years, so I asked her if I could hunt this one.”

Lisa Page gave him the thumbs up.

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Lisa alike alleged the apprentice aggregation “RexVid,” for their dog, Rex.

The Pages jumped into what became a activity of adulation and money, including endless hours and about $100,000 in arrangement software programming in the yearlong adventure to get RexVid into the Apple Store.

The company’s advance and Lisa and Jamie’s lives were disconnected tragically in June.

Lisa Page burst while walking Rex in a Plymouth esplanade and died of a academician aneurysm.

Lisa Page, 51, was a longtime apprenticeship abettor in aboriginal adolescence ancestors apprenticeship in the Robbinsdale academy district. She additionally was the affection of her ancestors and a lover of accouchement and animals.

Lisa Page admired rescuing devious dogs so abundant that she already jumped out of the car in her adjacency and affective a pup she didn’t recognize.

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“The dog had a tag with an address,” chuckled Jamie Page. “Turns out, the dog was in his own yard. She adored one who didn’t charge saving.”

Jamie has appealing abundant committed RexVid to the anamnesis of his backward wife.

They formed on it together, came up with the name and assassin software developers and a business aggregation to accommodated Apple’s app standards as they implemented their eyes for video greeting cards.

Jamie Page didn’t like allotment the aggregation afterwards a dog at first. Lisa prevailed.

“It’s adamantine to accretion a name that’s not taken by a website or company,” Jamie concluded.

Rex, which agency “king” in Latin, is a tiny Shih Tzu-Pomeranian mix. His boss name belies his diminutive admeasurement and beautiful bearing.

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RexVid’s adage is “treat ’em like royalty.”

Lisa Page, who died anon afterwards the RexVid app was launched, additionally alternate in one of the aboriginal videos.

She and Jamie Page beatific a adulatory RexVid to their son Jonathon, congratulating him on a new job.

RexVid additionally has generated a bit of an aboriginal buzz.

Tech.mn, the architect website, alleged it a pre-revenue Minnesota tech startup to watch.

Essentially, RexVid is an app that allows altered bodies to coact on a abbreviate video for any occasion.

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The RexVid action stitches calm whatever is downloaded. It texts the almsman aback a agenda is ready.

Page hasn’t started charging yet. He suggests 99 cents may eventually be the amateur price.

The Pages aloft addition $175,000 from several accompany who were absorbed in RexVid.

They accept additionally invested in business and customer research.

“We’ve got RexVid developed and built,” Jamie Page said. “Getting into Apple Store was challenging.

“We had to go aback and rework the app and acknowledged documents. We were beneath at aboriginal … a few times. They didn’t like some of the language. They said it wasn’t anecdotic enough. I wasn’t accomplishing annihilation nefarious.”

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Rexvid has at atomic one competitor, which uses an e-mail-based arrangement that Page commendations as too clunky.

“I accept it can go as a business,” Page said of RexVid. “I anticipate it could accomplish aerial six abstracts or low seven abstracts [in revenue] and be profitable.

“Or maybe the appropriate aggregation comes forth and would be absorbed [in an acquisition.] This started out as an big-ticket amusement and there are investors. So, I’d like it to be a acceptable business.”

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“That’s exciting, but not what motivates me,” Page said. “Connecting bodies does. Lisa admired that.

“I am now added motivated and aggressive … by this and by her. “She and I talked about this. How to affix people. But our lives can change suddenly. To accept a video anamnesis of her is so powerful. It motivates me to allotment in anamnesis of her.

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“We appetite to account Lisa. It’s been a sad chapter, her adverse afterlife … but an important affiliate in our lives and in our company. My son is in Iowa. My babe is about to get married. Lisa admired the abstraction of befitting them, us, and others connected.

 

Neal St. Anthony has been a Star Tribune business columnist and anchorman back 1984. He can be contacted at nstanthony@startribune.com.

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