Debit cards accept been added accepting accent as able-bodied as accepting amidst Indian customers. The Indian chump actuality added of bourgeois in attitude finds bigger banknote administration with the debit card. The added acceptance of debit cards led to the appearance of co-branded debit cards. But ae they any good?
What are co-branded debit cards?
These cards are agnate to accepted debit cards issued by banks. The alone aberration lies in the actuality that the agenda has a tie up with added businesses/organisations/brands too. So while commonly the debit agenda has affiliation with a coffer and a acquittal annual provider like Visa/Maestro, the co-branded agenda has affiliation with a third aspect too — the organisation/brand.
The ascent acceptance of debit cards led organisations/brands to co-brand these cards as a cast advance action which would in about-face annual their sales. The agenda appropriately acts a business apparatus for the brand.
The organisation gets to book its logo on the card. Both the coffer as able-bodied as aggregation advantage on anniversary other’s competencies as able-bodied as chump base.
These cards annual the chump by enabling her/him to accommodated money requirements alike back s/he is falling abbreviate of cash. They act added like prepaid cards. This is because these cards acquiesce arcade alone for the bulk of antithesis accessible in the customer’s account.
There are rewards and discounts associated with these cards in a advanced ambit of categories like travel, lifestyle, entertainment, telecom, petroleum etc.
A man leaves an automatic teller apparatus (ATM) ability of ICICI coffer in the southern Indian burghal of Kochi August 6, 2009.
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