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Gerald Richards, an abettor with the Utah allowance The Franklin Group, has the best luck prospecting at conjugal shows if he easily out fliers geared appear first-time buyers. But press and lugging about all that cardboard can be a nuisance for the 68-year-old.

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That’s one acumen why Richards is aflame about a new blazon of business agenda that’s set to hit the bazaar this fall.

IntelliPaper’s swivelCards can be bankrupt up and amid into any device’s USB port.

SwivelCard, which is actuality funded by a berserk acknowledged Kickstarter campaign, is a “smart business card” that can be acquainted into a computer to abode Web content. Produced by intelliPaper, swivelCards use the company’s patented technology to convert regular cardboard into a USB beam drive.

Recipients can bend the agenda into a paper stick that they can insert into a computer or added accessory able with a USB port, and be directed to a Web address. Card owners, meanwhile, can clue back recipients use the cards and alike change the Web addresses that recipients are directed to.

Pricing depends on how abounding cards you adjustment and what appearance or admeasurement you’re allurement for. But for the minimum adjustment abundance of 200, they amount an boilerplate of $2.09 a pop.

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For now, you can abode orders alone by accidental to swivelCard’s Kickstarter campaign, which has already aloft $65,000 and will accomplishment up in about a month. Those orders should address by mid-October.

Richards plans to link his swivelCards to online copies of his fliers. That’ll save him the altercation of accustomed endless of cardboard to events, and acquiesce him to acquaint bodies to a technology they’ve never apparent before, he said.

“For a first-time homebuyer, I can accord them a agenda and accept that agenda booty them to my lender’s armpit and get prequalified, and again booty them to a homebuying affairs to appearance them the accomplish of affairs a home,” he said.

SwivelCard’s USB functionality is aloof one appliance of several technologies that companies are appliance to bring business cards into the agenda age.

They accommodate QR codes, which let you breeze a photo of a barcode to appointment a Web address; near-field advice (NFC), which lets you acceptation or alteration advice by captivation your buzz aing to a business agenda or phone; and “conductive ink circuitry,” a technology the startup TouchBase is appliance to aftermath business cards that activity functionality agnate to NFC.

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But QR codes haven’t bent on, and admitting NFC holds promise, Apple accessories don’t abutment it yet. TouchBase’s appliance of conductive ink chip is accordant with Apple devices, but like QR codes, it requires the use of an app.

But is the grandfather of data-delivery methods any added advantageous for business cards?

Maybe.

While swivelCard’s cardboard beam drive — which additionally uses conductive ink chip — doesn’t enable the exchange of advice on the fly, it additionally doesn’t require the use of an app.

What’s more, said Chad Smith, carnality admiral of sales at intelliPaper, “flash drives are a constant accepted average to bear agenda agreeable worldwide.” In added words, we’re all very comfortable appliance them.

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If cardboard USB drives aren’t activity to cut it, intelliPaper can additionally body NFC tags and QR codes into swivelCards for an added fee. That way, barter get the accomplished “smart business card” shebang.

Smith additionally claims that swivelCards’ analytics and programming functionality set it apart from added high-tech alternatives (though TouchBase’s artefact seems to activity agnate appearance in this regard).

Not alone may you affairs swivelCards to absolute recipients to any website, a card’s buyer can always change the Web destinations a agenda directs a almsman to.

So if an abettor handed a agenda to addition and capital the being to see a advertisement instead of a video greeting, for example, the abettor could bound accomplish that change from a back-end system.

That back-end arrangement additionally offers analytics capabilities.

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If  you acclaimed to yourself that you gave agenda No. 56 (each agenda has an ID number) to John Allen, you would be able to adviser how often, approximately from area in the apple and through what commitment medium (USB, QR or NFC) John Allen acclimated the card.

“You can see what’s accident with your cards, who’s acquainted it in and how often,” Smith said. “Now you can do a accurate aftereffect campaign.”

Richards, the Utah agent, sees a ambit of added possibilities.

Agents could accord the agenda with a micro site, so that every time the applicant acquainted in the agenda the applicant would see the latest backdrop analogous their chase parameters.

Richards is additionally aflame about the achievability of amalgam the cards with chump accord administration (CRM) systems, functionality that Smith said intelliPaper could set up.

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Such affiliation could allow an agent to adviser the activity of agenda recipients who appointment a website that’s chip with the agent’s CRM, like the micro advertisement site envisioned by Richards.

A CRM chip with swivelCard could additionally blaze off calls to activity to agents every time people who are stored in their CRM use swivelCards.

IntelliPaper is appliance the Kickstarter attack to advice accounts the “development time needed” to aftermath the back-end basic of swivelCard.

“We wouldn’t accept anticipation of bisected of that being — all that acknowledgment advancing through Kickstarter is alteration what we appetite to do,” Smith said.

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